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Carolyn Parrs is the CEO of Mind Over Markets, a sustainable brand marketing and messaging company. Since 2003, MOM has helped thousands of sustainable brands increase market share with mainstream consumers.


Carolyn worked at some of the top New York City advertising agencies such as Benton & Bowles and Wunderman Worldwide, serving clients such as General Foods, Proctor & Gamble, AT&T, IBM, Richardson-Vicks, Manufacturers Hanover Trust, Time/Life Books and more.


This awakened her entrepreneurial spirit and Parrs founded POOCHI, an upscale pet fashion company. POOCHI sold in over 1,000 pet and department stores including Macy's, Bloomingdales, Neiman-Marcus and Harrods of London. In under four years, it was acquired by a 24 billion-dollar corporation.


Carolyn and her products have appeared on HBO, CNN and Lifetime Channel. Print coverage includes The New York Times, L.A. Times, Wall Street Journal, Chicago Tribune, People Magazine and Cosmopolitan.


As committed sustainability advocate, she created Women Of Green, a robust online community that “turns up the volume” of the feminine voice in green.


Her greatest feat however was raising two awesome kids, partly as a single parent. She lives and works in Seattle and Santa Fe with her pups, Heart and Soul.